Skip to content

Paid Media Strategy

Measurement Audit

MER, incrementality, GA4 and server-side tagging. Find out whether the numbers you scale on are real.

I check whether the numbers you make decisions on are real. Most teams scale on ROAS that double-counts, conversion tracking that misfires, and a GA4 setup nobody fully trusts. The measurement audit replaces faith with fact.

What you get

  • A MER versus ROAS reconciliation: the honest top line
  • A conversion-tracking and GA4 configuration review
  • A server-side tagging assessment (sGTM, Tag Gateway)
  • An incrementality view: which spend is actually additive

Proof anchor

Conversion-tracking diagnosis for a London private healthcare client that exposed mis-attributed spend, and a MER-led doctrine carried across a £20m+ portfolio.

Background reading: MER vs ROAS, which should you actually measure?

Frequently asked questions

What does a measurement audit include?

A review of your MER and ROAS reporting, conversion tracking, GA4 configuration, and server-side tagging (sGTM or Tag Gateway). I check whether the numbers you trust are real, then show you the ones that are.

Why does measurement matter more than the media?

Because you scale what you measure. If your tracking over-credits one channel, you pour money into it and starve the channels actually driving incremental revenue. Fix the measurement and the media decisions fix themselves.

Do I need server-side tagging?

Increasingly, yes. Browser-based tracking is degrading as privacy controls tighten. Server-side tagging via sGTM or a Tag Gateway recovers data quality and conversion accuracy. The audit tells you whether it is worth it for your setup.

Sure your numbers are telling the truth?

Book a measurement audit. I'll show you where your tracking lies and what the honest picture looks like.

Send a brief → Book a call