The AI-First Marketing Operation
Where AI and agents genuinely replace process in a marketing team, and where they don't. A practical look at building systems, not buying tools, drawn from running an AI-first consultancy. [TOM TO APPROVE]
Speaking
Talks on AI-first marketing and performance strategy.
For founders, CMOs and event audiences who want substance, not slideware.
Enquire about a talk → [TOM TO SUPPLY: on-stage image]
Talks
Performance Marketing After the Click: MER, Incrementality and Honest Measurement
Why last-click is lying to you, what MER and incrementality actually tell you, and how to build a measurement doctrine your finance director trusts. [TOM TO APPROVE]
AEO: Being the Answer When Your Customer Asks an AI
Search is moving from links to answers. How service businesses get cited by ChatGPT, Perplexity and Gemini through entity strategy, schema and answer-first content. [TOM TO APPROVE]
Why book me
- An operator, not a pundit.I run an AI-first consultancy. The examples are real and current.
- Substance audiences remember.Numbers, frameworks and honest measurement, not buzzwords.
- Tailored to your room.I shape the talk to your audience, not a stock deck.
Frequently asked questions
What are your speaking fees?
Fees depend on the event, the format and the audience. I speak at a commercial rate for corporate events and flex for community and non-profit events. Send the details and I'll come back with a figure.
Will you travel?
Yes, within the UK and internationally for the right event. Travel and accommodation are arranged on top of the fee for events outside London.
Do you speak virtually?
Yes. I do virtual keynotes and panels, and they work well for the AI and measurement topics in particular.
What do you need from the AV team?
A confidence monitor, a reliable clicker, and the ability to show slides at 16:9. For demos I need stable internet. I'll send a tech rider once we're booked.
How much lead time do you need?
Four to six weeks is ideal so I can tailor the talk to your audience. I can sometimes do shorter notice, so ask.
Programming an event?
Tell me the date, audience and format. I'll come back with availability and a fee.