Winning a 13-market Gucci pitch

The brief

A luxury brand running paid search across 13 markets, up for review. The pitch had to hold together as one coherent performance story while respecting how differently each market behaved.

What I did

I led the search strategy and the pitch narrative: a single measurement spine, market-level nuance underneath it, and a clear account of how we would move spend to where it actually returned. The work was as much about the story as the maths. Procurement and brand both had to believe it.

The result

The pitch was won across all 13 markets. The lesson that carries into every engagement since: enterprise pitching rewards clarity and conviction over cleverness. That experience is the foundation of the Agency Pitch Doctor work.